Lo scorso weekend si è tenuto un evento mondano organizzato da BlackBerry e ZALORA per mostrare come la tecnologia ha influenzato la moda. Fashionably Bold è stata una serata di stile e tecnologia , che tra l’altro ha stipulato una nuova collaborazione tra le due società.
Al Fashionably Bold hanno collaborato modelli , stilisti e appassionati di BlackBerry, l’evento è stato un vero successo, uno spettacolo che nessuno si aspettava, questo ci fa capire ancora una volta quanto “RIM” stia puntando per diventare ancora più social e “alla moda”.
Vi riportiamo il comunicato stampa dell’evento:
BlackBerry & ZALORA collaborate to make a Bold Fashion Statement
Inspired by the popular BlackBerry Bold smartphones, leading fashion bloggers in Singapore create unique looks from online shopping destination, ZALORA, for the Fashionably Bold collection
Singapore, 19 October 2012: BlackBerry® and ZALORA last night showcased a unique set of looks developed by leading online fashion personalities, Wardrobe Trends Fashion, Moonberry, Model Schmodel and Sophie Willocq in a fashion show entitled Fashionably Bold. BlackBerry® and ZALORA fans gathered at 72-13 Gallery to witness this unique collection and collaboration between two leading lifestyle brands. To celebrate this partnership, consumers who purchase any BlackBerry® smartphone through the various authorized partners, will receive a 15% discount from ZALORA Singapore, the island’s one-stop online shoppingdestination across fashion, beauty and home & décor.
Inspired by the sleek BlackBerry® Bold™ 9900 and classy BlackBerry® Bold™ 9790 in Charcoal Black and Pure White, four female and male models showcased the styles created by local fashion experts on the Fashionably Bold runway.
The eight lucky models, who submitted their best poses through an online contest to qualify, received their very own photo-shoot, make-over and runway tips from Miss Singapore Universe 2011, Ms Valerie Lim, who also choreographed the Fashionably Bold show.
“Today, everyone is looking to make a statement not only with fashion but with their smartphones as well. Fashionably Bold showcases the popularity of the BlackBerry Bold portfolio in Singapore, while celebrating the lifestyle statement that both our black and white smartphones make. It is a celebration of functionality coupled with aunique sense of style that BlackBerry smartphones have,” said Charles Dufourcq, Country Director for RIM, Singapore. “We are also pleased to reward our customers who purchase BlackBerry smartphones with a 15% discount voucher from ZALORA and we hope the creations showcased this evening inspire their choices from ZALORA.”
“As an e-tailer known for marrying the convenience of the internet with a variety of worldwide styles, ZALORA is happy to be collaborating with BlackBerry to further demonstrate how fashion and technology complement one another,” stated Terence Pang, Head of Marketing for ZALORA Singapore. “The individual styles inspired by the BlackBerry Bold portfolio truly showcase the diversity of the many collections on ZALORA.”
E’ stato creato un sito web www.zalora.sg / FashionablyBold per sfogliare ed acquistare i vari modelli di ciascun stilista che ha partecipato all’evento.
Be Bold Be Fashion !!!!